On April 26 and 27, 2014 - a specialized project for training coaches who develop sales personnel - "Coaching Workshop. Sales Coach" starts in Bishkek
Almost every company needs continuous training for its salespeople. In the Kyrgyz market (and not only there), the position of salesperson is one of the most in-demand. It is no secret that employee turnover in companies mainly occurs in the commercial divisions, among sales personnel. However, surprisingly, sales training is perceived as much simpler than, say, training in management skills.
Sales training, despite being conducted by almost all consulting and training companies due to its constant demand and relevance, is not actually simple. They cannot be standard and not require special qualifications from the trainer.
If a sales trainer lacks the professional competencies of a salesperson, the training often turns into a lecture on "how it could be done." "Fluff" and a mass of theories on effective sales are unlikely to inspire trust in the trainees, both towards the trainer and the material presented. Such training will not be effective, as we know that adults do not learn from lecturers, especially those who are weak professionally. Adults learn from each other, in the process and thanks to the group dynamics of the training.
The organizers of the training (the company "Dmitry Chuprina and Partners") have taken a fresh look at this. A sales trainer must "feel sales," rather than act according to predetermined theoretical templates, perceiving non-standard actions as mistakes and violations of the standard. Only in this case can they be effective for their trainees when working with them individually.
Market conditions are a constantly changing environment, and therefore, for a company that plans continuous development and growth, sales are viewed as a dynamic process.
Clients, competitors, and market needs are changing. Consequently, there are also constant changes within the company: the product range, pricing policy, etc.
That is why sales technologies should not be a static quantity accepted as a standard from the times of King Pea. Training sales personnel is a continuous process that is always "sharpened" for today's specific tasks.
The "Coaching Workshop" program is developed based on the best practices in the field of training qualified corporate business trainers. The content of this course represents specialized knowledge and skills, a balanced set of necessary key tools required for effective planning, conducting, and evaluating effectiveness and results.
Detailed information about the project.
For additional information, you can contact us at: +996 312 87 00 88; +996 599 21 83 21