The plot of the film is simple: Dayana, a spoiled daughter of a politician and businessman (Nuriza Malikova), and a young man Sanjar (Daniil Shestakov), raised solely by his grandmother and working at a car service, love each other. However, they cannot be together – in Bishkek, where success and wealth are measured by money and cars, the girl's father will not tolerate a son-in-law from a poor family. This is what everyone around them is saying, and as the young couple hides their relationship longer, they start to listen to this societal "voice of reason." But everything changes when the couple faces challenges in the form of a pair of thugs in leather jackets who are pursuing Sanjar. The lovers must run, prove their feelings in sorrow and joy, and overcome the problems that have suddenly fallen upon them...
Everything ends well: Dayana's strict father and Sanjar's grandmother find common ground, and it suddenly turns out that the young man is the heir to a substantial fortune and his uncle's business, whom he has never seen and who he may now face as a future father-in-law. Will the young man be able to maintain his morals and views on life under the influence of the wealth and power that have unexpectedly come his way? The director only hints at this, and the ending remains open for the viewer.