In the latest report "Global 500 - 2026" by Brand Finance, Apple once again took the top spot, with its value increasing to an incredible $607.6 billion, up from $574.5 billion in 2025.
American companies continue to dominate the rankings. Following Apple are:
- Microsoft — brand valuation of $565.3 billion (an increase of 23% over the year);
- Google — rounding out the top three with a value of $433.1 billion.
Amazon holds the fourth position with a value of $369.9 billion. One of the most notable surprises of the year was the rapid growth of Nvidia: thanks to the boom in artificial intelligence, its brand value increased by 110%, reaching $184.3 billion and securing the 5th place in the ranking.
Here is the list of the ten most expensive brands in the world in 2026:
As for country representation, the United States confidently maintains its leadership, with 192 companies listed in the top 500. China is in second place with 68 brands, followed by Japan and France (33 brands each), Germany (26), and the United Kingdom (25).
According to experts, the total value of the five hundred largest brands in the world increased by 11% this year, reaching a record $10.4 trillion. The main growth factor in 2026 was the implementation of artificial intelligence-based solutions, which allowed technology companies to significantly outpace their traditional counterparts.
The only Russian brand to make it to the Global 500 list in 2026 was Sber, which demonstrated impressive growth, rising 142 positions.
