The official drink of the VI World Nomad Games has become maxym, produced by the company "Shoro". This event is timed to the upcoming Games, which will take place from August 31 to September 6, 2026, in the Kyrgyz Republic.
Cooperation with the company "Shoro" is a logical step in preparation for the Games. For many years, "Shoro" has symbolized national production and is one of the gastronomic brands embodying the culture and traditions of nomads.
The World Nomad Games is an international initiative aimed at preserving the heritage of nomadic peoples and developing dialogue between cultures, as well as promoting ethno-sports. The products of "Shoro", including maxym, naturally fit into the concept of the Games, representing a part of the living tradition passed down from generation to generation.
As part of this partnership, "Shoro" will provide participants, guests, and volunteers with national drinks, as well as initiate joint projects to promote Kyrgyz culture on the international stage.
Representatives of the International Secretariat of the World Nomad Games emphasized: "We are confident that the status of 'Shoro' as the official drink of the VI World Nomad Games will enhance the authenticity of the event and allow guests from around the world to immerse themselves more deeply in the culture and traditions of Kyrgyzstan."
More than 90 countries are expected to participate in the VI World Nomad Games, making this event one of the largest international platforms uniting sports, culture, and science.
Contact information for the media:
International Secretariat of the World Nomad Games
pr@worldnomadgames.org
