These results demonstrate a return to the growth rates that were characteristic of the period from 2009 to 2019, when the average annual growth was around 5%. The main factors driving this growth were high demand, stable dynamics in major markets, and the ongoing recovery in Asia and the Pacific region. The expansion of air travel and visa opportunities also contributed to the increase in international trips in 2025.
The Secretary-General of the UN World Tourism Organization, Zeynep Al Nuwais, commented on this data, noting that high interest in travel remained throughout the year, despite rising inflation in the tourism sector and geopolitical uncertainty. She added, "We are confident that the positive trend will continue into 2026, as stability in the global economy is expected, and destinations that have not yet reached pre-pandemic levels will fully recover."
Tourism revenues in 2025 reached a record $2.2 trillion. Particularly notable growth was recorded in countries such as Morocco (19%), South Korea (18%), Egypt (17%), Mongolia (15%), Japan (14%), Latvia (11%), and Mauritius (10%).
Tourism revenues also increased in the UK, France, Spain, and Turkey.
Forecasts for 2026 suggest a growth in international tourism of 3-4% compared to 2025, provided that Asia and the Pacific region continue to recover and global economic conditions remain favorable, without escalation of geopolitical conflicts.
However, the uncertainty associated with the current geopolitical tensions may increase risks for the tourism industry in 2026.Major international events, such as the 2026 Winter Olympics in Italy and the 2026 FIFA World Cup (Canada, USA, and Mexico), will also impact the volume of international travel.
Photo on the main page is illustrative: UN News Service/M.Wells.
