Products of the Naryn Region will be released under a single brand.
A unified brand for promoting products from the Naryn region, "Tenir-Tuu Azyktary" ("Products of Tenir-Tuu"), has been created in Kyrgyzstan. This was announced by Kuban Choroев, a representative of the Kyrgyz Tourism Association.
– We, the team of the Kyrgyz Tourism Association, based on communities, participated in a tender for the development of a unified trade brand for the Naryn region. As a result, we won the tender, and starting in September, we conducted research in the region, based on which we developed the brand and brand book for Naryn. We created a video about the Naryn region, which expressed the key idea; the video was developed by a 20-year-old Kyrgyz citizen. This brand will be presented today, and we will begin promoting it further so that it becomes known to all Kyrgyz citizens, – Choroев told journalists from KIRTAG.
He noted that under the brand "Tenir-Tuu Azyktary," seven products will initially be launched – carpets, honey, meat, kurut (hard cheese), melted butter, kumis, and potatoes. Additionally, tourist services will be offered under this brand.
– We, the team of the Kyrgyz Tourism Association, based on communities, participated in a tender for the development of a unified trade brand for the Naryn region. As a result, we won the tender, and starting in September, we conducted research in the region, based on which we developed the brand and brand book for Naryn. We created a video about the Naryn region, which expressed the key idea; the video was developed by a 20-year-old Kyrgyz citizen. This brand will be presented today, and we will begin promoting it further so that it becomes known to all Kyrgyz citizens, – Choroев told journalists from KIRTAG.
He noted that under the brand "Tenir-Tuu Azyktary," seven products will initially be launched – carpets, honey, meat, kurut (hard cheese), melted butter, kumis, and potatoes. Additionally, tourist services will be offered under this brand.
