A meeting of the Marketing and Social Responsibility Committee was held at the Kyrgyz Football Union (KFU), where the main focus was on the development of commercial and media aspects of domestic football this year.
One of the most important issues raised at the meeting was the transfer of commercial rights to various leagues: the Kyrgyz Premier League, the Women's Football Association, and the Children's Football League. This step is aimed at decentralizing management and will allow the leagues to significantly expand their capabilities in attracting sponsors. The committee decided to bring this issue to the final discussion of the KFU Executive Committee.
The meeting also approved a new commercial regulation for the Premier League, which is intended to streamline business processes in the championship. An important part of the discussion was technical improvements: the committee approved the acquisition of modern equipment for creating television broadcasts and show programs. These initiatives are aimed at improving the quality of media content and increasing the attractiveness of football matches for viewers and partners.
As a result of the meeting, the KFU's determination to intensify its commercial efforts was recorded. The implementation of the proposed plans will improve the coverage of tournaments and strengthen the financial stability of the country's football organizations by 2026.
