In 2025, Coco Gauff, representing the USA, became the highest-paid female tennis player in the world, earning 31 million dollars. Of this amount, 8 million came from prize money, while the remaining 23 million came from sponsorship contracts.
In second place for earnings was Belarusian tennis player Aryna Sabalenka, who earned 30 million dollars (15 million from prize money and 15 million from sponsorship agreements). Rounding out the top three is Polish athlete Iga Swiatek with an income of 23.1 million dollars (10.1 million from prize money and 13 million from advertising).
Among other female tennis players in the top 10 are the following athletes:
Qinwen Zheng (China) - 20.6 million dollars (1.6 million in prize money + 19 million from sponsors)
Caitlin Clark (USA) - 16.1 million dollars (114 thousand in prize money + 16 million from advertising contracts)
Nelly Korda (USA) - 13.8 million dollars (2.8 million in prize money + 11 million from sponsors)
Madison Keys (USA) - 13.4 million dollars (4.4 million in prize money + 9 million from sponsors)
Elena Rybakina (Kazakhstan) - 12.6 million dollars (8.6 million in prize money + 4 million from sponsors)
Naomi Osaka (Japan) - 12.5 million dollars (2.5 million in prize money + 10 million from sponsors)
Venus Williams (USA) - 10.2 million dollars (219 thousand in prize money + 10 million from sponsors)
Sportico emphasizes that for many top female tennis players, advertising contracts are the main source of income. For example, almost 19 million of the 20.6 million dollars earned by Qinwen Zheng came from sponsors, and nearly all of Caitlin Clark's income comes from advertising.
Experts note that tennis continues to be one of the most financially attractive disciplines for women, where success on the court and popularity have a direct impact on the athletes' earnings.
