Guests were greeted by a press wall and a stand designed as a winter forest, against which they could take selfies or memorable photos on their phones or with the help of invited photographers. They then proceeded to the hall, where there were almost no free seats: in addition to partygoers, many well-known figures from show business, the fashion and beauty industry, television hosts, singers, and comedians gathered for the event. The program included many surprises: under the direction of Timur Jumabaev, stars of the stage, dance groups, and models took to the dance floor, which served as both a stage and a runway. The girls - models from the WBC project 'Beauty of Kyrgyzstan' and graduates of the WBC Higher Modeling Studio presented collections of furs from 'Snow Queen', evening wear collections from the 'Cosmobella' store, and an exclusive, authorial show 'FACE ART' in the style of 'Winter Fairy Tale' by the masters of the 'WBC KG' style studio.
Additionally, guests of the evening received pleasant gifts from partners in the form of certificates, discount cards, and branded items, while the company's partners received letters of gratitude and diplomas. According to Yusurova, similar evenings are planned to be held in the future to give Kyrgyzstanis the opportunity to relax beautifully and tastefully. In February, residents of Bishkek and guests of the capital can look forward to a new event: the ceremony announcing the top five and three winners of the Most Fashionable Awards.
