This event became the most anticipated professional event in the beauty and health industry in Kyrgyzstan and Central Asia. The exhibition and its related events united the interests of operators in the represented market segment and reflected the current situation in it. Kyrgyz and foreign companies, as well as world-renowned brands, were represented here. One of the main features of the exhibition was its rich business and educational program.
In various halls of the museum, the best products from cosmetics, cosmetology, perfumery, dermatocosmetology, plastic surgery, hairdressing, and nail services were showcased. Exhibition guests could become models for demonstrating various procedures and experience the healing properties of cosmetics brought from different countries.
Of course, every visitor was able to purchase cosmetics they liked at affordable prices. During the few days of the event, hundreds of contracts were signed between various companies. Additionally, the first Open Championship of Central Asia in hairdressing, nail aesthetics, makeup, and eyelash extensions for the "Friendship of Peoples" cup was held in Kyrgyzstan. As part of the event, the annual international forum on Aesthetic Medicine for plastic surgeons and dermatocosmetologists took place.
Various fashion shows and master classes were also held, aimed at improving the skills of specialists, including beginners.
