The musical ensemble AY YOLA has been appointed as the cultural ambassador of the World Nomad Games, scheduled to take place from August 31 to September 6, 2026, in Kyrgyzstan. A corresponding memorandum of cooperation was signed between the International Secretariat of the Games and the group.
The goal of the partnership is to support intangible cultural heritage and promote the traditional culture of nomadic peoples through modern musical interpretations. As part of this program, AY YOLA will participate in various cultural and informational initiatives, contributing to the creation of a relevant international image of traditional culture.
AY YOLA is a musical trio from Bashkortostan known for its unique approach to ethnic music and modern reinterpretation of the Bashkir epic "Ural-Batyr." The musicians skillfully combine traditional instruments with live performance and elements of electronic music, attracting the attention of an international audience.
The World Nomad Games are one of the most significant international cultural and sporting events, uniting countries around traditional sports and cultural heritage. The cultural program of the events is considered an important aspect that reflects the philosophy of nomadism, the continuity of traditions, and the interaction between the past and the present.
Collaboration with AY YOLA emphasizes the international cultural significance of the Games and demonstrates how contemporary ethno-music serves as a universal language for intercultural communication.
