The design is inspired by ancient engravings and rock art.
The World Nomad Games, which will take place in September 2026, have received a new visual identity presented by the International Secretariat.
The main idea of the new identity emphasizes the continuity of cultural traditions and respect for heritage. An important graphic element is a cross-section of a tree, where the rings symbolize time, memory, and the resilience of traditions passed down from generation to generation. Lines emanating from the center create an echo effect, symbolizing ideas that originated in Kyrgyzstan and spread beyond its borders. The spiral shape also refers to the Milky Way, which served as a navigational guide for nomads and still represents a symbol of movement, the search for paths, and the unification of different cultures.
The graphic style, based on ancient engravings and rock paintings, showcases concise and expressive forms, creating a universal visual language that is understandable to both international audiences and effective in digital formats, as well as on large visual media.
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