Additionally, it is worth noting that Khaby Lame has not just received a payout but has become a controlling shareholder of Rich Sparkle Holdings, transitioning from a creator role to a corporate player, as stated in the source.
Experts have noted that this deal represents a revolutionary step as much as it is large in scale. Instead of short-term contracts or one-time payments, Lame chose to take a stake in the company, aiming for long-term control and scale that will yield more than traditional income from influence.
It is projected that Lame's audience could generate over $4 billion in annual revenue through active promotion of sales on social media, licensing, and the use of content via AI.
