The initiator of the event is Stepan Jaratman, who is behind the social project "Jaratman Ayil." The festival will bring together bloggers, creatives, business representatives, and local residents in one venue.
The main objective of this event is to promote a culture of environmental care, improve the beautification of areas, draw attention to the issue of inscriptions on rocks, and develop sustainable tourism in rural areas, which will create new sources of income for the local population.
As part of the festival, ecological actions for cleaning rocks, cultural events, and discussions on initiatives for regional development are planned.
