Kyrgyzstan is preparing for the "Most Fashionable Awards 2015"
-This is a project that unites Europe and Asia. We identify representatives from commercial businesses, media figures, and private individuals who hold leading positions for a certain period. For two months, we conducted an open selection of nominees and self-nominations: we made this award accessible to everyone. At all events, we see the same faces, and I believe it's time to start evaluating the merits of young professionals in various fields. This award will bring together all professionals in the nomination areas, introducing veterans and masters to those who have just begun their journey and achieved success in their work. This will help make our business industry more qualitative. Representatives of various businesses will have a platform for advertising and an opportunity to declare themselves on an international level. The winners of the nominations, in addition to the title and statuette, will be published in an international magazine, which will include all laureates, - she told IA.
However, each candidate for the award goes through a strict selection process. It is determined how their services meet international standards, are of high quality, and deserve to be included in the long list under the auspices of WBC. For instance, the number of nominees among stores had to be reduced: some provided subpar services, while others had popular social media pages selling medium-quality clothing in containers at 'Dordoi'. Naturally, they had to be cut out: the central office of WBC would not approve such candidates, which would undermine the level of the event.
- The award is very challenging: there are many nominees among whom we must select the best and send them for consideration by the Congress. Moreover, the title of the award is not entirely correctly interpreted. The term 'Most Fashionable' is confusing. Many leaders of companies that hold leading positions in their market sector said during the nomination process: 'But I'm not fashionable! I don't wear clothes by Gianfranco Ferré, Domenico Dolce and Stefano Gabbana, Fendi... How can I go there? How can I participate?'. The concept of 'fashionable' is formed from the fact that the activities of each candidate for the award are promising, discussed, and generate public interest and resonance. It is popular, relevant, well-known – in a word, fashionable. However, in Kyrgyzstan, the concepts of 'fashionable' and 'fashion industry' carry a different context: exclusively related to clothing, style, big money, rather than the popularity and demand for someone's activities, - Yusurova states. - We are not yet mentally ready for another definition, and the expanded concept is currently applicable only to a narrow circle of people. I am trying to broaden it. I believe it also has to do with the fact that we are not economically ready to pay for attending higher-level events. The republic has undergone significant changes over the past 10 years, and there is currently a crisis in Kyrgyzstan: I feel it in my own business. People would love to, but they lack the financial means to develop. But I hope we will overcome this step by step: everything will happen, but not immediately! In general, I can say that a whole cohort of united young leaders has formed in the republic, who support each other and are open to collaboration at all events. Recently, I spoke with the head of one of the internet portals, an older woman, about our 'fresh blood', and she said, 'You are doing great, you run your business and support each other so much! In our days, there was nothing like that!'. We are setting an example for the next generation, and young professionals are our future. We need to unite: in unity and friendship, there is our strength!
It should be noted that the opening ceremony of the 'Most Fashionable Awards 2015' will take place on November 11 at 18:00 at the 'Saltanat Palace' restaurant.
