The famous magazine informed Russian readers about the social photo project 'We are for the preservation of the snow leopard,' organized by Kyrgyz activists last autumn. During the campaign, 200 people participated in a themed photo shoot with the image of a snow leopard overlaying the second half of the participant's face – shares the news blogger Kairat Bekmambetov.
“In a conversation with the editor-in-chief of 'National Geographic Russia,' Alexander Grek, we talked about how the idea for such an unusual campaign came about, who was involved in the development of the project, and what guided us,” shares one of the organizers of the campaign, Atai Beishenbek uulu. “I would like to thank all the participants of this campaign; this is the first information campaign that has spread far beyond our homeland.”
Let us remind you that the photo project received wide coverage in various Russian online publications. The total audience of readers was about one million people. Publications also appeared in creative publications ofigenno.cc and marketium.ru.
For reference: The snow leopard is listed in the Red Data Book of the International Union for Conservation of Nature (IUCN) and has the status of a rare or endangered species in all 12 countries of its current range. The snow leopard is a symbol of strength, nobility, and power for many Asian peoples. Its image is featured on the coats of arms of several cities in Central Asia. The total population of snow leopards in the world is estimated to be between 3,000 and 8,000 individuals, with about 200 individuals in Kyrgyzstan.
The text of the article published in the magazine:
As part of the fight against poaching and the preservation of snow leopards, of which only about 200 remain in Kyrgyzstan, the youth committee of the Kyrgyz party 'Bir Bol' carried out an original photo project.
Initially, the activists considered several options, ranging from applying body art to the face, neck, and shoulders, to performing complex gymnastic tricks depicting a snow leopard. Ultimately, they settled on a simple combination of the faces of the leopard and a person. The message: “The snow leopard is an integral part of Kyrgyz culture. It symbolizes unity and purity, strength and courage, openness and care.” The project 'Snow Leopard in Each of Us' successfully launched on Facebook on the page of the youth committee. The ideological inspirers of the project were Adil Talaybek and Zarina Nurmagambetova. It was implemented by photographer Zharkynai Orozbek and designers Ibragim Azimov and Ruslan Konushbaev. To participate in the project, volunteers attracted 200 participants in two days: young activists, representatives of the show business, students, and schoolchildren.
