It has been reported that Nurpeisov independently developed the project: from the initial concept and writing the lyrics to the musical arrangement and editing. In the description of the video, he describes his work as "an ironic song about our reality - about prices, taxes, and the eternal call to 'tighten our belts'," where the fusion of satire, rhymes, and cinematic art creates a unique format.
Users in the comments under the video note that in the ironic lines, they find a reflection of their own feelings and fatigue from the ongoing economic reforms.
