Famous media personality KSI has become a new shareholder and strategic partner of the football club "Dagenham and Redbridge." This event was made possible by the recent acquisition of the club by the investment company Happy Fun Group Ltd. Among the new investors is also former England and Liverpool striker Andy Carroll.
In comments regarding the deal, KSI noted that he has been actively following the team's matches online for the past few months and plans to be at the stadium for the upcoming home game. He emphasized that his involvement in the project will be long-term, with one of the main goals being to promote the club from the National League to the top tier of English football — the Premier League.
The management of "Dagenham and Redbridge" believes that collaborating with a media figure like KSI represents a historic opportunity for the global development of the club's brand. This partnership is expected to serve as an impetus for attracting additional investments in infrastructure, strengthening the team’s roster, and expanding the international fan base. The club views this collaboration as an important step in implementing its strategy for modernization and development within the English football leagues.
