
The startup Nucleus, specializing in genetic analysis of embryos, is gaining increasing attention thanks to its advertisements placed in the subway and on the streets of the city. This has led to an impressive surge in interest in the company: sales have increased by 1700%. However, despite its success, the startup faces criticism for the possibility of creating 'designer babies' through artificial methods.
Thus, Nucleus provides parents with the option to choose, but this also raises important questions about the moral implications of such technologies.