Protective charms became the most popular among Russian buyers, accounting for 36 percent of sales, with their demand increasing by 2.2 times.
The study indicates that the average price of a protective charm decreased to 498 rubles, which is 33 percent lower than in 2024. A particularly noticeable increase is observed in the category of aspen stakes, which are being purchased four times more often. The average purchase price in this category fell by 6 percent to 333 rubles.
There was also a noted increase in interest in runes, which rose by 54 percent.
Among other magical attributes, demand has increased: glass spheres have risen in price by 101 percent, voodoo dolls by 63 percent, pendulums for bio-location by 34 percent, black candles by 8 percent, and wormwood by 2.6 times.
At the same time, demand for Tarot cards decreased by 5 percent.
In 2024, the level of demand for magical attributes in Russia increased by 34 percent compared to the previous year, and the total volume of services in this area reached 2.4 trillion rubles, which is 19 times greater than the market for psychological assistance.
