The musical ensemble draws inspiration from the ancient Bashkir epic "Ural-Batyr," adapting it to modern musical trends. They combine traditional instruments with live performance and electronic sounds.
“Through their songs, Ay Yola conveys to global listeners the values that originated in this land, making them accessible and understandable for the modern generation. As part of their ambassadorial role, the group will promote the World Nomad Games through various cultural and informational projects, creating a contemporary international image of traditional culture,” the official statement reads.
It was also previously announced that two-time Olympic medalist and World Cup champion in freestyle wrestling Aisuluu Tynybekova has joined the ranks of ambassadors for the VI World Nomad Games.
Let us remind you that the VI World Nomad Games will take place from August 31 to September 6, 2026. The opening will be held in Bishkek, while the main competitions and closing ceremony will take place in the Issyk-Kul region. Guests from 100 countries are expected to participate.
The World Nomad Games are international sports competitions dedicated to ethnic sports, which include traditional games of the peoples of Central Asia.
