
Thermal resorts remain one of Turkey's key advantages. The country ranks seventh in the world and first in Europe in terms of the number of thermal springs, which exceed 1,500. Healing traditions here have deep roots, dating back to antiquity. The Anatolian region has developed around healing waters for thousands of years, and historical centers such as Hierapolis and Pergamon attracted many people seeking recovery.
The route of historical thermal cities in Europe includes places like Afyonkarahisar, Bursa, and Pamukkale, located in Denizli province. Afyonkarahisar is famous for its mineral waters and mud baths, known for their relaxing effects. In Bursa, the thermal culture is integrated into everyday life and is actively used in medicine, including rehabilitation programs.
Pamukkale, included in the UNESCO World Heritage List, is also a significant tourist location due to its snow-white mineral terraces and the ancient city of Hierapolis. Here lies the famous ancient pool, which, according to legend, was visited by Cleopatra. Other interesting thermal destinations in the country include Balıkesir, Yalova, Aydın, and Bolu, where water temperatures remain constant throughout the year.
The culture of hammams significantly enriches the wellness tourism experience in Turkey. Historical Turkish baths offer a range of cleansing and restorative rituals, including steam treatments and soap massages. Hammams are considered an integral part of cultural heritage but are also adapting to modern standards of relaxation.
One striking example is the Zeyrek Çinili Hamam in Istanbul, which has been listed among the best places by Time and recognized by National Geographic. Experts link the growing interest in such places to the increasing demand for cultural and authentic travel.
The modern spa infrastructure is also actively developing in major cities and popular resorts. Many spa centers combine traditional methods with new technologies, offering a variety of services: from massages and thalassotherapy to personalized fitness programs.
Tourists are increasingly seeking relaxation in harmony with nature. In coastal areas such as Bodrum, Fethiye, and Antalya, the popularity of yoga retreats, detox programs, and stays on organic farms is rising. These formats help reduce stress and restore balance in life, incorporating physical practices and balanced nutrition.
Small towns in the Cittaslow network and villages recognized as Best Tourism Villages are becoming an alternative to large resorts, offering travelers tranquility, closeness to nature, and an introduction to local traditions.
The Black Sea region, included by National Geographic in the list of top travel destinations for 2026, is also drawing attention due to its mountain plateaus and dense forests. Hiking and biking trails are becoming an important part of wellness programs, combining physical activity with nature tourism.
According to experts, interest in wellness trips continues to grow. Turkey aims to develop this trend by expanding its infrastructure and creating new tourist products. It is expected that the combination of natural resources, historical heritage, and modern approaches will make winter a season not only for relaxation but also for health recovery and inner balance.