Red Jolbors Fest - is a Central Asian advertising festival that takes place annually in Bishkek. It aims to develop the Central Asian marketing and advertising market through educational lectures and workshops, as well as a competition for the best advertisement.
This year, the chairman of the jury will be Dmitry Peryshkov, co-owner and creative director of the leading Russian branding agency DDVB.
The jury of the Red Jolbors Fest advertising festival includes:
Farhad Kuchkarov - founder of the first advertising website in Central Asia AdAsia, copywriter and strategist at Tomatdesign studio (Russia);
Ksenia Lukicheva – editor and author of materials on AdMe.ru, one of the best advertising reviewers in Russia;
Vladislav Derevyannykh - art director of the advertising agency "Voskhoд" (Russia);
Mikhail Grushenkov – founder and art director of Wireframe studio (Russia);
Sergey Andriashkin - director of marketing communications at AGT agency (Russia);
Chingiz Safarov – founder of the creative agency Safaroff (Azerbaijan);
Daria Sapozhnikova – art director of Petrogliph studio (Russia);
Ruslan Tughanov – partner of the digital agency Smartica Kazakhstan (Kazakhstan).
Let us remind you that on July 17, the acceptance of works for the competition for the best advertisement in the region began, which features six categories: "Commercials," "Design," "Print Advertising," "Campaign," "Social Advertising," "Media." Works can be submitted in one of 30 nominations, which can be found on the official event website www.jolbors.com. The website also provides information with descriptions of the submission rules and evaluation criteria. The deadline for submissions is August 4.
"The festival provides an excellent opportunity to see what works have appeared in our market over the year and how much their level has grown. Recognition and awards are important in the advertising world. For agencies and advertisers, it is an opportunity to showcase the quality and creativity of the advertisements they produce. This allows them to attract clients. Thanks to the festival, we strive to develop the advertising market in Central Asia. The first fruits are already visible – local agencies are winning awards at other international festivals. This indicates that the level of advertising in the region is rising," said one of the organizers of Red Jolbors Fest, Daria Sukhodolova.
Advertising, communication, creative agencies, studios, bureaus, and digital agencies, business companies, and freelancers from Central Asian countries can participate in the competition. The cost of submitting one work in one nomination is $20.
The general partner of Red Jolbors Fest is the mobile operator Beeline, with official partners including the agency Quattro Media, the political party "Bir Bol," and Park Hotel. The technical partner is JSC Saima Telecom.
