According to the results of 2025, Porsche car sales decreased by 10% compared to the previous year, totaling 279,449 units. This reduction is the most significant since 2009, reports RIA Novosti, citing Bloomberg data.
In Germany, there is a particularly noticeable decline: sales fell by 16%, amounting to 29,968 cars. In other European countries, the situation is not much better: sales volume decreased by 13%, to 66,340 vehicles. However, the Macan model, unlike the overall trend, showed growth — its sales increased by 2% and reached 84,328 cars. More than 50% of these are electric versions, totaling 45,367 units.
In North America, sales remained almost at the level of 2024, totaling 86,229 cars, and this region continues to be the largest in terms of sales for the company.
In China, however, the situation is more critical: sales fell by 26% compared to 2024, totaling 41,938 cars. Porsche attributes this decline to a difficult market environment, especially in the luxury goods segment, as well as high competition in the Chinese market.
Porsche AG is part of the Volkswagen group and includes luxury brands such as Lamborghini, Bentley, and Bugatti.
