The founder of Diesel and the "godfather of jeans" Adriano Goldschmied has died.

Елена Краснова In the world
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Recently, the news broke about the death of Adriano Goldschmied, the famous designer known in the fashion world as the "godfather of jeans." This was reported by publications such as Sky TG24. According to preliminary information, the designer passed away after a long battle with cancer.

Goldschmied is considered one of the most influential figures in the denim industry. He is known to have been one of the founders of brands such as Diesel, Replay, and AG. An article in WWD emphasizes that it was his efforts that transformed jeans from merely workwear into an important part of both high fashion and mass fashion.

For over 50 years, Adriano Goldschmied remained active in the fashion world, demonstrating himself not only as a designer but also as an entrepreneur and innovator. His influence on the premium denim segment and on a new generation of designers is hard to overstate.
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