Aziza Berdibaeva, better known online as "Young Ezheshka," is a prominent figure in the world of Kyrgyz blogging. In an interview with 24.kg, she shared her experiences and journey in this field, discussing how she copes with negativity and anxiety, as well as the importance of honesty with her audience. For her, blogging has become a platform for self-expression and fulfilling childhood dreams.
"The Beginning Was Difficult"
"I started blogging a long time ago, but in the first years, I struggled. I began with small beauty reviews and tried various formats, but nothing took off. The turning point came two and a half years ago when I found my unique style," Aziza recalls.
Today, her blog has become not only a creative outlet but also a source of income. According to her, monetization from views hardly works in Kyrgyzstan; the main way to earn remains advertising and integrations targeted at the audience.
"Sometimes I am offered significant sums for collaboration with casinos or gambling companies, but I never agree. It goes against my principles and laws. Bloggers should be aware of the legal consequences of what they broadcast," she emphasizes.
"The Responsibility of Popularity"
Aziza notes that blogging is not just about likes and views. With increasing popularity comes greater responsibility for the content she creates. "Blogging has become the fifth branch of power," Berdibaeva says. "The more followers you have, the more responsibility you bear for your words and actions." Hate online is inevitable, but Aziza has learned to take it in stride.
If you are heavily hated, it means your popularity is growing
Aziza Berdibaeva, blogger
"The most important thing is to have inner strength and not to give in to provocations," she shares.
Mental Health is a Priority
"A psychologist is a guide to mental health," she explains. "When you have a broken leg, you go to a doctor. The same goes for mental health—it's important to consult a specialist."
Additionally, Aziza adheres to the principle of honesty in advertising: "Why embellish a product when you can simply talk about what you genuinely like? It builds more trust with followers."
For her, blogging is a combination of journalistic experience, personal views, and creativity.
"Everything I do is based on my experience in journalism. It helps create honest, interesting, and useful content"
Aziza Berdibaeva, blogger
Childhood Dreams Come True
According to Aziza, blogging has allowed her to fulfill her childhood dreams. "At 12, I had a hard time, and I dreamed of feeling confident, walking down the street with my head held high. Now I can say that it has come true. I am happy and love my life," she shares.Today, for Aziza, blogging is not just a job but a conscious way of life. Each of her posts and videos is an opportunity to share experiences, inspire, and support her audience. She believes it is important not only to create content but also to remember that real people, who trust her opinion, stand behind the screen. In her view, this is the true value of blogging: the ability to be honest, stay true to oneself, and help others realize their dreams.
