In Russia, the demand for aspen stakes and amulets has increased by 50% - research
According to a study conducted by the IT company ATOL, interest among Russians in aspen stakes and protective charms significantly increased in 2025, rising two to four times. An analysis of 5.7 million receipts from 2024-2025 showed that compared to 2024, the demand for magical attributes grew by 50 percent. Protective charms became the most popular among Russian buyers, accounting for 36 percent of sales, with their demand increasing by 2.2 times.