She noted that within the framework of this project, beekeepers and processors are trained in creating online stores, digital marketing, and effective use of e-commerce platforms.
“Online sales provide new opportunities for our beekeepers and cooperatives. Now they can sell honey not only in the local market but also directly to foreign customers,” emphasized Jumayeva.
The project also implements "green" technologies to optimize resource consumption. One such solution is new equipment for washing containers, which allows saving up to 30% of water compared to manual washing, as well as disinfecting containers, simplifying the process and reducing processing costs.
According to Jumayeva, the integration of digital technologies and environmentally friendly solutions contributes to increasing production efficiency and strengthening the position of Kyrgyz honey in the international arena.
