The signed memorandum between the International Secretariat of the World Nomad Games and AY YOLA aims to preserve intangible cultural heritage and promote the traditions of nomadic peoples through modern musical expression.
AY YOLA is known for its unique approach to ethnic music, as well as modern interpretations of the Bashkir epic "Ural-Batyr." Musicians from Bashkortostan reinterpret this ancient epic, combining traditional instruments with live performance and elements of electronic music, resonating with listeners around the world. In their compositions, AY YOLA shares values rooted in their culture, making them accessible and understandable to the modern audience. As part of the ambassador program, the group will participate in cultural and informational initiatives, representing the World Nomad Games and shaping a contemporary international image of traditional culture.
The World Nomad Games are one of the most significant international cultural and sporting events, uniting peoples and countries through traditional sports, culture, and intangible heritage. The cultural program of the Games is seen as a separate direction, emphasizing the philosophy of nomadism, including the continuity of traditions and dialogue between the past and the present.
Collaboration with AY YOLA highlights the international cultural dimension of the Games and demonstrates how contemporary ethno-music can serve as a universal language for intercultural communication.
