According to Euronews, the store adheres to numerous safety measures, and entry is restricted. Previously, it was only accessible to diplomats starting January 2024, but now its doors are open to other foreign citizens who are non-Muslims and hold a premium residency permit, which is issued to specialists, major businessmen, and investors.
Each customer undergoes a sobriety check, and the use of mobile devices and cameras in the store is strictly prohibited. Additionally, visitors' accessories, such as watches and glasses, are checked.
According to reviews from those who have already visited the establishment, alcohol prices are quite high, and the range of products is still limited. Diplomats are exempt from alcohol taxes, while other foreigners must pay the full price.
The ban on the import of alcohol into Saudi Arabia was introduced in 1952 following a tragic incident in 1951 when 19-year-old Prince Mishari, son of King Abdulaziz, drank too much at a party at the British consul's house and shot him.
Recent changes in alcohol sales legislation are associated with the reforms of Crown Prince Mohammed bin Salman, who aims to increase the flow of foreign tourists and investors to reduce the country's economic dependence on oil. As part of these reforms, cinemas have also been opened, music festivals have been allowed, and women have been granted the right to drive.
