In Kyrgyzstan, the "Trade Facilitation" project has been launched, creating new horizons for producers of natural honey. At the National Round Table, project coordinator Saule Jumayeva spoke about how the initiative aims to develop online sales and promote Kyrgyz honey in foreign markets.
Saule Jumayeva noted that beekeepers and processors are undergoing training in creating online stores, digital marketing, and using e-commerce platforms. This enables them not only to sell honey within the country but also to directly access foreign markets without intermediaries.
"The development of online sales creates new opportunities for our beekeepers and cooperatives. Now they can sell their products not only in the domestic market but also directly to international clients," she emphasized.
Additionally, the project focuses on the implementation of environmentally friendly technologies. Enterprises receive modern equipment for washing packaging, which allows for a 30% reduction in water consumption compared to traditional methods. The new technology ensures deep disinfection of containers, simplifying and improving the processing process while also reducing production costs.
Jumayeva emphasizes that the integration of digital solutions and environmentally safe technologies increases productivity and promotes Kyrgyz honey as a high-quality and competitive product in the global market.
"The combination of digital tools and environmental care strengthens the position of Kyrgyz honey and confirms its natural and premium qualities," added the project coordinator.
