The ticket price is 100 euros, and the goal of the event is to raise 11 million euros. To achieve this, 120,000 tickets are planned to be sold. All proceeds will be directed towards research dedicated to Alzheimer's disease. In the event that the required number of tickets is not sold, participants will receive a full refund.
The drawing for the painting is scheduled for April 14, 2026, at the Christie’s auction house in Paris.
Previously, in 2013 and 2020, French producer Péri Koshin successfully held two lotteries featuring Picasso's works, which collectively raised over 10 million euros. This initiative has also been supported by the artist's grandson, Olivier Picasso, who described the lottery as a legitimate continuation of the family's charitable traditions.
