The trend in the global real estate market known as "buying the view" is gaining popularity. Nowadays, buyers are looking for not just walls for living, but a space for life that brings pleasure. This is why they are willing to pay more for apartments with magnificent panoramas, an abundance of light, and attractive landscapes—viewing this as part of a lifestyle rather than just a place to live.
In Singapore, this trend is particularly noticeable in several iconic residential complexes. For example, Reflections at Keppel Bay, which includes over 750 meters of waterfront, is popular for its panoramic views of the bay and Sentosa Island, creating a sense of a permanent resort for residents on the upper floors. Another striking example is The Sail @ Marina Bay, located in the heart of Marina Bay, offering direct views of the bay and the urban landscape, making it especially attractive to international investors and maintaining stable prices.
Marina Bay in Singapore
In Dubai, the significance of the view has also become evident from price studies. Apartments with sea views on Palm Jumeirah are priced 30% higher than standard options, while apartments with direct views of Burj Khalifa or the Dubai Marina panorama have a price premium of 15% to 40% depending on location and floor. Examples from the Business Bay area, which offer views of the Dubai Canal and the city skyline, attract both investors and buyers who value visual comfort.
These examples demonstrate that in developed markets like Singapore and Dubai, the "view" has become not just an emotional bonus, but an important aspect of real estate valuation. It not only enhances the quality of life but also serves as a crucial tool for price differentiation and increasing investment attractiveness, for which buyers are willing to pay.
With the shift towards the concept of "buying a life experience," the view is becoming a fundamental element in real estate, similar to what has already occurred in Singapore, New York, and Dubai. The Royal Central Park project perfectly fits into this global trend, representing a unique mixed-use complex in Bishkek: on an area of 54 hectares, over 70% of the territory is allocated for parks, water bodies, and public spaces, creating rare open views right in the new city center. Residents will be able to enjoy not only urban landscapes but also the majestic Tian Shan mountains and green parks—true "lungs" of the city, symbolizing a philosophy of life and enjoyment.
Within this project, special attention is given to the residential complex The Essence, which most vividly illustrates the value of the "buying the view" trend. Five Y-shaped towers with a density of only 28% on a 3.9-hectare site have been designed to maximize panoramas, ensure an abundance of natural light and good ventilation, as well as reduce thermal load. This architectural solution creates a comfortable microclimate and opens multi-level views of the inner park, water spaces, and modern urban environment. Each apartment in The Essence becomes a unique observation deck, where value is determined not by square meters, but by the daily experience of living.
Image of the residential towers of The Essence phase in Royal Central Park — 2 towers of 42 floors and 3 towers of 29 floors.
Against the backdrop of the Bishkek real estate market just beginning to develop, Royal Central Park and The Essence have advantages comparable to well-known mixed-use projects: a favorable location, integrated infrastructure, and unique views. This not only creates international standards of quality of life for the future 60,000 residents but also lays the foundation for sustainable price growth in real estate, as the "view" becomes an increasingly sought-after asset for which the market is willing to pay extra, forming new standards of living and investment for Bishkek.
The official start of sales for tower Y3 within the Royal Central Park project is scheduled for January 13, 2026, with special conditions and unique gifts offered to the first buyers.
Image of European architecture of The Essence phase — sales start in January 2026.
From January 13 to March 31, 2026, the Royal Central Park project will officially launch sales for tower Y3 of the residential cluster The Essence with attractive conditions for investors and future owners.
Information about the residential cluster The Essence:
- The total area of the cluster The Essence is 39,264 m2
- The urban planning concept includes 5 residential towers: 3 with 29 floors and 2 with 42 floors
- Commercial podium — 3 floors
- Underground parking — 2 levels
- Internal amenities: 5 themed gardens, a children's playground, a commercial podium, a gym, and a panoramic garden for relaxation at height.
For clients who successfully complete the purchase of an apartment in RCP, an attractive prize draw program is provided, including: 01 electric vehicle worth 1,500,000 KGS, 01 electric vehicle worth 909,090 KGS, as well as many other valuable prizes. The total value of the prize fund is 2.9 million KGS.
Discover Royal Central Park with the concept of "city within a city" — the first multifunctional urban complex in Bishkek:
Royal Central Park — a symbol of a happy urban space in Bishkek.
