She is participating in the project alongside well-known influencers, including travel blogger PaniBottle, who has 2.48 million subscribers on YouTube. The filming is taking place in the picturesque Issyk-Kul region.
According to the tourism department, this project aims to promote the tourist potential and natural beauty of Kyrgyzstan on the international stage. The main goal of the visit is to showcase the magnificence of the country, its mountainous landscapes, culture, and hospitality.
The department noted that "Kyrgyzstan through the lens of international travel influencers" is an important step in promoting the country as a unique destination for ecotourism and adventure travel.
The filming crew is traveling through the Chui region, including the ethnographic route "Apamdyn Kattamasy," the yurt camping "Allahush," Lake Kyl-Kygyr, as well as exploring the southern shore of Issyk-Kul (the Skazka Canyon, Barskoon Gorge, Royal Gate guesthouse) and Bishkek (hot springs, central square, historical museum, and Panfilov Park).
The tourism department emphasized that the project contributes to shaping the image of Kyrgyzstan as a safe destination for ecotourism, trekking, and cultural travel, and an increase in interest from Korean tourists is expected. The participation of influencers, travel bloggers, and K-pop artists from EIDER, whose audience is actively interested in travel, makes the content particularly relevant.
Kwon Eunbi is a South Korean singer and idol who was the leader of the girl group IZ*ONE, formed as a result of the television show Produce 48 in 2018. After the group's disbandment in 2021, she continued her career as a solo artist under Woollim Entertainment, releasing several mini-albums such as Open, Color, Lethality, and The Flash. She is known for her powerful vocals, choreography skills, and active participation in major music festivals.