The state enterprise "Ala-Too Resort," under the jurisdiction of the Office of the President of Kyrgyzstan, has announced the start of an open competition for the creation of a logo for the year-round mountain cluster "Ala-Too Resort," which is of significant importance for the country.
The main task of the competition is to develop a modern and memorable visual symbol that will embody the natural and cultural diversity of Kyrgyzstan, as well as reflect the spirit of the mountain peaks and the purity of the waters of Issyk-Kul. Additionally, the logo must feature the national symbol of the Kyrgyz Republic – the snow leopard, which emphasizes the concept of sustainable tourism.
Designers, artists, architects, students, professional design studios, and creative associations from Kyrgyzstan are invited to participate in the competition.
The work recognized as the best will become the official logo of the "Ala-Too Resort" mountain cluster and will be used in all visual materials of the brand. The author of the winning logo will receive a monetary reward as well as recognition. Furthermore, a contract may be signed with the winner for the creation of a corporate brand book and identity.
The logo that wins the competition will become the property of the organizers and may be subject to minor changes at their discretion. The winner will receive a sum of 50,000 soms.
The application period will begin on November 3, 2025, and will last until November 17, 2025. Works can be sent to the address: Bishkek, Logvinenko St., 55A, or to the email [email protected] with the subject "For the competition".
The full terms of the competition and the technical assignment for the logo development are available for download on the official website of the enterprise: www.alatooresort.kg.
