The Cabinet plans to develop a national marketing strategy for the tourism sector of the Kyrgyz Republic in 2026.

Елена Краснова Tourism
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It is expected that the created strategy will focus on identifying target markets, developing visual identity, and communication methods.
The development will take place from the first to the third quarter of 2026, with the Ministry of Economy and the Tourism Support and Development Fund appointed as responsible for its implementation.
In addition, this initiative includes steps to enhance advertising campaigns and promote Kyrgyzstan in international tourist markets. This will be achieved through various platforms such as television channels, tour operators, travel bloggers, influencers, and marketplaces. It is expected that the country's tourism potential will be showcased on the international stage through mass media and social networks. The implementation timeline for this strategy covers the period from 2026 to 2030.
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