The development of the visit program lasted two months and covered regions such as Bishkek, as well as Chui and Issyk-Kul regions.
The EIDER brand is a well-known manufacturer of outdoor clothing in South Korea, focusing on gear for outdoor activities and mountaineering.
The project involved 32 people from South Korea, including well-known travel bloggers, influencers, and artists. Among them are popular blogger PaniBottle and Kwon Eunbi, a former member of the group IZONE. The project also received support from T-Way Airlines, which became a partner in the collaboration.
The filming took place in picturesque natural and cultural locations, including the ethnographic route "Apamdyn kattamasy," the "Alakush" camping site in Chon-Kemin, the "Fairy Tale" canyon, Barskoon gorge, the Royal Gate guesthouse, and the central attractions of Bishkek.
The project is aimed at promoting Kyrgyzstan as an eco-friendly and safe destination for active and cultural tourism.
The created content will be available on YouTube and Instagram platforms.
