
Farmers and food processing enterprises have the opportunity to sell their products directly, which allows them to avoid intermediary markups. As a result, the cost of essential goods has been significantly reduced. For example, fresh beef is now offered at a price of 680 soms per kilogram.
Such fairs are held throughout the country according to an approved schedule. This trading format not only helps support local producers by providing them with a sales outlet but also contributes to significant savings for residents of the region when purchasing high-quality products.